Denim: The Rebellion of Choice.

Sergio Wonder Denim Mood Board

NEW YORK, United States - I recently had the opportunity to partner up with Turkish fashion photographer, Sinem Yazici  and style a men's story with Major New York model Scott Camaran. For the sake of branding, the styling called for commercial details. While we were capturing the denim segment I noticed those subtle confirmations that the universe has a way of sending when you least expect it. I finally connected with the spirit of youth that revisits young Americans and causes them to evoke change. Being that I've been working on a denim capsule to be released in September, this revelation made it that much easier to repurpose the collection.

See, Denim has the perfect mischievous thread running through it's history that dates back the 1950's. The young subculture at the time wore jeans a statement of rebellion against conformism and stood so firm in their beliefs that wearing them was banned from schools, theatres, and most restaurants in the USA.  Although the trend that was once frowned upon later became an embroidered fad throughout the 60's, and a chic classic in the 70's, the timeline proves it's presence in American Fashion.

"IT'S SUPERB IN SERVING AS THE BRIDGE BETWEEN A RELAXED LOOK AND A LOOK THAT MEANS BUSINESS. " 

Considering that I'm always on the hunt for the perfect denim piece, whether it be a pair of jeans, a classic indigo jacket, or a denim shirt (because I can never have enough of those), creating this capsule collection has been the best challenge as designer that also happens to be a part time consumer. With that in the forefront of my mind, journeying through the next campaign shoot with another one of my favorite geniuses, should be yet another exhilarating series of events.

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